Cannabis Ecommerce Website UI/UX
Redesign for Weed Messenger

Weed Messenger (WM) is a San Francisco-based technology company that bridges cannabis curiosity with confident purchasing. To simplify cannabis commerce, they use an AI-powered engine on their site. This engine offers live chat access to certified cannabis experts. These experts guide WM’s consumers to the right products from local dispensaries.

Users ask questions like “Best CBD for migraines?” or “Discreet sativa delivery?” and get personalized product matches in seconds. There’s no other company that offers such an innovative service in the North American cannabis space.

But WM’s old website screamed “generic template,” not “industry disruptor.” It was clunky. It was packed with stock imagery. It had zero investor appeal.

Weed Messenger needed to overhaul their website. So, they engaged our studio and asked, “Transform our site. Make it clearly articulate our market value to users and investors. Make it good enough to support our bold, future marketing initiatives.” To do so, we needed to:

• Architect an Investor-Centric Narrative: The central goal was to restructure the site to effectively narrate WM’s compelling brand story. The new design had to communicate the amazing market opportunity the brand was offering to investors. It had to highlight the scalability of their AI model. It had to subtly explain the market gaps their unique business model had already conquered or was primed to conquer.
• Design a Tangibly Intelligent User Experience: The platform’s “AI-powered” claim had to be felt, not just read. To do so, we had to fix the old site’s navigation mess. We had to add micro-interactions that felt like a smart assistant nudging the user. We had to make the user flows feel more responsive, intelligent, and premium. We had to make WM’s AI features more prominent.
• Establish a Modern, Trustworthy Visual System: WM wanted to position itself as a serious player. So, we had to ditch the old site’s stoner stereotypes. The new visual identity had to convey a sense of “Silicon Valley meets cannabis” vibe. It had to look sleek and ultra-professional, just like any other top tech startup’s website.
• Build a Foundation for Future Marketing: The new web design also needed to be modular. It had to provide a flexible foundation for future content marketing and user acquisition campaigns.

This was going to be more than just a facelift. The new design had to elevate WM’s online presence to ten new levels.

WM’s old site was struggling to attract both users and investors. We weren’t surprised about facing these challenges during the redesign:

• A Misaligned Brand Aesthetic: That old site? Mushroom brown and pixelated greens. It looked like a 2008 blog filled with millennial cliches about stoners, not a cutting-edge 21st-century cannabis tech site.
• The Investor-Readiness Gap: No metrics. No problem-solution framing. Just buzzwords floating in space. “AI-driven!” …with nothing to prove it. The old site did not even try to properly explain why an AI-powered conversational eCommerce platform was a potent investment. Most investors scrolled through the site once and bounced.
• A Static and Unintelligent UX: Finding local dispensaries on the site required 4+ clicks. Live chat – one of WM’s primary features was buried deep down the homepage. Buttons didn’t react. Forms didn’t breathe. Users did not feel like they were browsing an intelligent platform that was cognizant of their needs. Most of them left before asking their first question.

No engagement tools. No micro-interactions. Generic, unimpressive messaging. Outdated visuals. Weed Messenger’s ambitions and its online presence couldn’t be further apart. This was going to take a lot of work.